Watching explicit ad campaigns and raunchy television shows, children are under pressure to act older, say most parents who took part in a poll.
A study for the Department for Education found almost half the parents who were covered in the survey believe the 9pm watershed – in place to protect youngsters – no longer has any force, reports 'Mail Online'.
41 per cent of parents agreed they had seen TV shows or advertisements before the watershed that they considered wrong for their children to view. And 40 per cent said they had seen window displays or advertising boards that children should not be exposed to.
Reg Bailey, who is leading an independent review into the commercialisation and sexualisation of childhood, said: "Parents are struggling against the slow creep of an increasingly commercial and sexualised culture and behaviour, which they say prevents them from parenting the way they want."
The research comes a week after British fashion brand Jack Wills was accused of pushing the boundaries of decency too far.
The latest catalogue by the popular brand was banned from being distributed due to explicit images.
In September, more than 3,000 people complained that dance moves in the X Factor final by pop stars Christina Aguilera and Rihanna were too explicit.
http://www.emirates247.com/offbeat/this-is-life/best-of-web-kids-watch-too-much-adult-stuff-2011-04-11-1.379624
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